2021年品牌调查与研究报告（英）

305

2021年品牌调查与研究报告（英）

# 品牌大小：1.57M | 页数：13 | 上架时间：2021-11-24 | 语言：英文

2021年品牌调查与研究报告（英）.pdf

免费阅读6页，购买之后可查看、下载13页完整报告

2021年品牌调查与研究报告（英）.pdf

试看6页

类型: 专题

上传者: FF

撰写机构: stirista

出版日期: 2021-11-21

摘要：

Most brands outsource some marketing functions. Over half (5 2%) placements (50%), and traditional (advertising 44%).

Sixty percent of brands stated “leveraging data” is critical for their business (scores of 8 or higher).

The quality of data (64%), reputation of the provider (60%), and connectivity to provider (53%) are top things to pay attention to when looking at new data providers.

Forty nine percent of brands say they get some data from their ad agencies. Most is either 1st- or 3rd-party data.

When asked about the pillars of data quality, accuracy (25%) and timeliness (22%) were the top two most important areas.

Eighty one percent of brands feel these pillars are realistic to ask for.

展开>> 收起<<

请登录，再发表你的看法

关注