The truth about 13 of today's most widely touted investment strategies. 10 powerful lessons for every investor Overcoming the enduring myths about markets High dividend stocks: better and safer than bonds--or not? Cheap stocks: cheap for a reason? Should you invest in quality? Momentum? The next big thing? Or what? You've heard 'em. (Maybe even from your broker!) They're the "can't lose" investment stories that promise you a no-risk path to profits … "Buy companies trading below book value." "Follow the momentum." "Buy stocks with low P/Es." "Stick with quality." "Buy after bad news." "Buy after good news." "Follow the insiders." "Do whatever Warren Buffett's doing." And on, and on, and on … They sound good. But do they really work? You're about to find out. In Investment Fables, one of the world's leading investment researchers runs the numbers on 13 of today's most widely touted strategies, objectively answering the questions your broker can't answer. Has it worked over the long term? Over the short term? If it made sense once, does it still make sense? Are the promised benefits a statistical mirage? Could it work, as one part of your investment strategy? What are the downsides–and how can you mitigate them?If you want to make smarter investment decisions, you'll find this book utterly indispensable.

今天最广受吹捧的13种投资策略的真相。对于每个投资者来说，10个强有力的教训可以帮助他们克服市场上关于高股息股票的长期神话：比债券更好、更安全——还是没有？廉价股：便宜是有原因的吗？你应该在质量上投资吗？动力？下一件大事？还是怎样你已经听过了（也许甚至从你的经纪人那里！）它们是“不可输”的投资故事，向你承诺一条无风险的盈利之路……“买入低于账面价值的公司”“跟随动力”“买入低市盈率的股票”“坚持质量”“在坏消息之后买入”“在好消息之后买入”“跟随内部人士”“做沃伦•巴菲特正在做的任何事情。”等等等等，而且…听起来不错。但它们真的有用吗？你会发现的。在《投资寓言》（Investment Fables）一书中，一位全球领先的投资研究人员统计了13种当今最受欢迎的投资策略，客观地回答了你的经纪人无法回答的问题。长期有效吗？在短期内？如果它曾经有意义，它仍然有意义吗？承诺的福利是统计上的海市蜃楼吗？作为你投资策略的一部分，它能起作用吗？缺点是什么？你如何减轻它们？如果你想做出更明智的投资决策，你会发现这本书是绝对不可或缺的。