Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies.

User Researchis a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained.

Ultimately,User Researchis about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

许多企业都是基于为用户创造理想的体验、产品和服务。然而，尽管如此，公司在其规划和发展过程中往往没有考虑到最终用户--客户。结果是，企业发现自己花了大量的钱来创造产品和服务，而这些产品和服务根本就没有用。用户体验研究，也被称为UX研究，主要是通过一系列的观察技术、任务分析和其他方法来了解用户的行为、需求和动机。

《用户研究》是一本实用的指南，告诉读者如何使用大量的用户研究方法。本书涵盖了所有关键的研究方法，包括面对面的用户测试、卡片分类、调查、A/B测试等等，对每一种方法的细微差别、优势和劣势提供了专业的见解，同时还对获得数据后如何解释、分析和分享提供了指导。

归根结底，用户研究是关于将观察和对话的自然力量以一种特定的方式加以利用。这本书并没有被小的、具体的、技术性的细节所困扰--相反，它探讨了用户研究的基本原理，无论在什么情况下应用，这些原理都是正确的。因此，这里给出的工具和框架可以用于任何部门或行业，以改善客户旅程和体验的任何部分；无论这意味着改善软件、网站、客户服务、产品、包装或更多。