《市场营销管理》Marketing Management

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《市场营销管理》Marketing Management

# 营销管理 # 市场 # 全球化大小：48.32M | 页数：834 | 上架时间：2021-03-09 | 语言：英文

电子书-市场营销管理（英文）-835页.pdf

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电子书-市场营销管理（英文）-835页.pdf

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类型: 电子书

上传者: summer

出版日期: 2016-03-09

摘要：

The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social responsibility—were identified as critical to the success of modern marketing programs. These three topics are evident all through the text.第15版营销管理是市场领导者长期成功历史上的里程碑式的入门。随着第15版的出版，我们非常注意为营销管理提供一个介绍性的指南，真正反映了现代营销的现实。这样做时，保留了经典概念、指导方针和示例，同时酌情添加新的概念、指南和示例。全球化、技术和社会责任三大力量被确定为现代营销项目成功的关键。这三个主题贯穿全文。

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