艾德曼洞察-2022年B2B思维领导力影响报告（英）-2022.12

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艾德曼洞察-2022年B2B思维领导力影响报告（英）-2022.12

# B2B # 领导力 # 影响大小：0.54M | 页数：29 | 上架时间：2022-12-15 | 语言：英文

艾德曼洞察-2022年B2B思维领导力影响报告（英）-2022.12.pdf

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艾德曼洞察-2022年B2B思维领导力影响报告（英）-2022.12.pdf

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类型: 专题

上传者: 智释雯

出版日期: 2022-12-15

摘要：

1.Most B2B companies are planning for an economic downturn in 2023.

2.If a downturn does materialize, products and services deemed non-critical will likely be first on the chopping block.

3.Thought leadership is one of the most effective tools an organization can use to demonstrate its value to customers during a tough economy

4.Decision-makers expect high-quality thought leadership to offer a strong, data-backed point of view on how to succeed during a downturn.

5.Producers of thought leadership have high expectations for its ability to support their business during a downturn. Yet, many have low confidence in its quality.

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