Ten years of research uncover the secret source of growth and profit …

Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.

Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.   In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500.  

十年的研究揭示了增长和利润的秘密来源…

那些以改善人民生活为中心的企业的增长率是竞争对手的三倍，并且以巨大的优势超过市场。他们主导自己的产品类别，创造新的产品类别，并在长期内实现利润最大化。
Jim Stengel通过一项涉及50000个品牌的独特的十年增长研究，展示了世界上50家最好的企业，包括Method、红牛、林德、巴西石油公司、三星、Discovery Communications、Visa、Zappos、，而无辜者在财务表现和他们与人类基本情感、希望、价值观和更大目标联系的能力之间存在因果关系。事实上，在21世纪初，对这些公司的投资——“Stengel 50”——将比对标准普尔500指数的投资利润高出400%。