Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.

In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

Aesthetic Intelligenceprovides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way.Aesthetic Intelligenceis about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

长期领导奢侈品行业，曾任LVMH Mo董事长ë轩尼诗路易威登北美重塑艺术 美学智能下的品牌建设科学。
在这样一个世界里，人们可以廉价、方便地获得大多数商品和服务，但又渴望获得更丰富、更有意义的体验，美学已成为大多数公司的一个关键区别，也是它们成功乃至生存的关键因素。在这本开创性的书中，世界顶级奢侈品公司的前领导者、商业美学的先驱鲍琳·布朗向高管、企业家和其他专业人士展示了如何利用感官的力量创造出与众不同的产品、服务和体验，与客户产生共鸣，为企业创造长期价值。这种力量植根于审美智慧或布朗所说的“其他人工智能”。
审美智慧是可以学习的。事实上，人天生的能力远远超过他们的使用能力，但即使是那些天生有天赋的人也必须继续完善他们的技能，以免他们的审美优势萎缩。通过讲故事和实际建议的结合，作者展示了审美智能如何创造商业价值，以及高管、企业家和其他人如何提升自己的人工智能并成功地将其应用于商业。布朗提供研究，策略和实践练习集中在四个基本的人工智能技能。
审美智能提供了一个关键的路线图，帮助企业领导者以自己真实而独特的方式建立自己的企业。审美智能是通过感官体验创造快乐，提升人类精神，激发想象力。