Kantar-中国快速消费品：从动荡中缓慢反弹，对2023年剩余时间持乐观态度（英）

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Kantar-中国快速消费品：从动荡中缓慢反弹，对2023年剩余时间持乐观态度（英）

# 消费品 # 市场 # 快消大小：1.71M | 页数：36 | 上架时间：2023-07-04 | 语言：英文

Kantar-中国快速消费品：从动荡中缓慢反弹，对2023年剩余时间持乐观态度（英）.pdf

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Kantar-中国快速消费品：从动荡中缓慢反弹，对2023年剩余时间持乐观态度（英）.pdf

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类型: 行研

上传者: wpxc666666

撰写机构: Kantar

出版日期: 2023-07-04

摘要：

This is the 12th consecutive year that we have tracked the shopping behaviors of Chinese consumers. Our continuing research has given us a valuable long-term view across 106 fast-moving consumer goods (FMCG) categories purchased for home consumption in China.1 As in each of the past 11 years, we analyzed the 26 key categories that span the four largest consumer goods sectors: packaged food, beverages, personal care, and home care.2 This report updates the findings from our China Shopper Report 2022, Vol. 2, Still Volatile—but with Signs of Hope, and includes Kantar Worldpanel shopper behavior data for 2022 and the first four months of 2023.

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